SALLY'S ART
213978
ARTIST MOMENT #11
Microsoft commercials:
Microsoft Collab.
What would I do ?
- In order to present the Microsoft laptop in a more interesting way, dialogue can be a good way to express the advancement of the laptop. In a museum, two exhibitions are displayed, both put inside a transparent box: one box is empty, the other one has a Microsoft laptop in it. The first group of visitor including adults, children, and elders came inside the room and were all attracted by the laptop but ignore the empty exhibition. When an attendant plugs the electric wire of laptop to the empty box, a bud suddenly appears and attracted the visitors to the box that was originally empty. By looking at the growth of the flower in a speed up version, everyone was even more astonished by the flower, but what they were saying was all about the laptop.
Why? and Inspiration?
- Using the reaction from people at different ages implies that the laptop is suitable for every generation. By comparing two exhibitions, the viewers can compare how one box connects to another. In order to present the amazingness of the laptop, using dialogues can present the goodness more obviously. The reason why I want to use flower is that the growth of the flower refers to the development of the Microsoft laptop.
- The inspiration of this commercial is an artwork of skin sculptures by Ezzam Rahman presenting in Singapore Art Museum in which I visited last year. The artwork 'Flower' is comprised of many flowers which were sculpted with Ezzam's dead skin from his sole. The glass that is covering the flowers can help to prevent the flowers from decaying. The way his artwork inspired my idea is the vibe that the flowers present. Although the flowers only have a simple appearance, but after people read the description of the material and the meaning behind it, everyone will be amazed by the effort that the artist had put in. I think the atmosphere that Ezzam's work provides is very useful in this Microsoft commercial since the feelings are identical in both works.
‘Flower' by Ezzam Rahman
